The Wemby effect? Spurs emerging as top draw in second round (2026)

The NBA playoffs have been a ratings bonanza for the Spurs, with the Victor Wembanyama era proving to be a ratings draw. The Spurs-Timberwolves second round Game 4 averaged a combined 7.9 million viewers, making it the second most-watched game of the playoffs. This is a significant increase from the previous year's comparable game, which averaged only 4.04 million viewers. The Spurs' popularity is not limited to the playoffs; they have consistently drawn large audiences throughout the season. The most-watched game of the season was Spurs-Thunder on ABC/ESPN Christmas Day, and the most-watched outside of broadcast television was the Knicks-Spurs NBA Cup Final on Prime. The Spurs' success is attributed to their strong performance and the excitement surrounding Victor Wembanyama. The Timberwolves, led by Anthony Edwards, have also played in highly-viewed games in each of their past two playoff runs. The NBA playoffs have been a ratings success for the Spurs, with the Victor Wembanyama era proving to be a ratings draw. The Spurs-Timberwolves second round Game 4 averaged a combined 7.9 million viewers, making it the second most-watched game of the playoffs. This is a significant increase from the previous year's comparable game, which averaged only 4.04 million viewers. The Spurs' popularity is not limited to the playoffs; they have consistently drawn large audiences throughout the season. The most-watched game of the season was Spurs-Thunder on ABC/ESPN Christmas Day, and the most-watched outside of broadcast television was the Knicks-Spurs NBA Cup Final on Prime. The Spurs' success is attributed to their strong performance and the excitement surrounding Victor Wembanyama. The Timberwolves, led by Anthony Edwards, have also played in highly-viewed games in each of their past two playoff runs. The NBA playoffs have been a ratings success for the Spurs, with the Victor Wembanyama era proving to be a ratings draw. The Spurs-Timberwolves second round Game 4 averaged a combined 7.9 million viewers, making it the second most-watched game of the playoffs. This is a significant increase from the previous year's comparable game, which averaged only 4.04 million viewers. The Spurs' popularity is not limited to the playoffs; they have consistently drawn large audiences throughout the season. The most-watched game of the season was Spurs-Thunder on ABC/ESPN Christmas Day, and the most-watched outside of broadcast television was the Knicks-Spurs NBA Cup Final on Prime. The Spurs' success is attributed to their strong performance and the excitement surrounding Victor Wembanyama. The Timberwolves, led by Anthony Edwards, have also played in highly-viewed games in each of their past two playoff runs.

The Wemby effect? Spurs emerging as top draw in second round (2026)
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